How Listening Closely To Customers Helped Microsoft Design, Develop & Launch Windows 7 – And Get Its Mojo Back !
An interesting presentation by Andrew Pickup, chief marketing officer for Asia Pac on how Microsoft use electronic channels to market and research product, specifically Windows 7.
The talk focussed on how they use channels such as Twitter, Blogger, Face Book etc to research and promote their product around the world.
The event was sponsored by Meyado Pte.
http://www.britcham.org.sg/index.php?action=showEventDetails&eventID=226
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I enjoyed presenting at this event, Mark, glad you enjoyed it. Thanks to Meyado for sponsoring the event and making it possible. Andrew Pickup
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