How Listening Closely To Customers Helped Microsoft Design, Develop & Launch Windows 7 – And Get Its Mojo Back !
An interesting presentation by Andrew Pickup, chief marketing officer for Asia Pac on how Microsoft use electronic channels to market and research product, specifically Windows 7.
The talk focussed on how they use channels such as Twitter, Blogger, Face Book etc to research and promote their product around the world.
The event was sponsored by Meyado Pte.
http://www.britcham.org.sg/index.php?action=showEventDetails&eventID=226
Showing posts with label mark paine meyado microsoft windows 7. Show all posts
Showing posts with label mark paine meyado microsoft windows 7. Show all posts
Monday, January 11, 2010
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